Show Off Your Beautified Self with Ella Dean | Shopify Store Design | 2023

Ella Dean was founded to target those with textured hair that need natural hair oils to combat hair loss, dryness, and inflammation.

Nicole Rose named her brand after her grandmother, who helped run the family’s historic Dean's Beauty Salon & Barbershop in Portland, Oregon. Her great-grandmother would say to clients, "Let's get beautified!".

My role: I collaborated with WKSocial to optimize the Shopify catalog of Ella Dean through Figma prototypes. This resulted in smoother site navigation, more brand assets visible, and organized store and blog content.